Gedney Way Deli Becomes Domingo’s
Area businessman believes innovation, redesign, name change will propel his business to the next level.
White Plains, NY - For years, children in the Gedney and Highlands have been stopping by Gedney Way Deli to get snacks and socialize with each other. Drawn to the friendly environment and owner Domingo Moronta’s willingness to allow them to make themselves at home you find them before and after school sitting on the steps, window sills or leaning against the building. Over the years, they’ve sounded a common refrain telling Domingo that he should change the name to “Domingo’s”—after all, that’s what they all called the combination deli and mini-market.
Domingo was listening, so with the remodeling of his stroe including a new facade and the addition of a pizza oven and buffet style foods; he changed the name to Domingo's Deli and Pizza. He believes the merging of a pizzeria, a deli and a convenience store is the ideal business model for the area.
On Saturday, Domingo along with Mayor Tom Roach, Domingo’s family, including his parents visiting from the Dominican Republic and customers; gathered to cut the ribbon to the newly re-designed and renamed store. Domingo’s Deli and Pizza now has a new, franchise style façade along with an updated interior. There was plenty of free food, t-shirts for the kids and a drawing for a free iPod. The store also launched its new sandwich and coffee clubs.
“It’s really a new type of business,” Moronta opines, “I see a large cross-section of the city, from outdoor laborers, to school kids, to active adults come through every day.”