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Community Corner

Campaigns That Drive Action: Email Newsletters & Announcements

Campaigns That Drive Action: Email Newsletters & Announcements

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives.

Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations.

This session will reveal some simple but effective best practices andconsiderations for the small business or nonprofit seeking to make their email newsletters more effective. Attendees of this presentation will learn: 

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  • The different types of newsletters
  • What to write about in your newsletter or announcement and how to consider using images
  • Subject line best practices, and when to send your newsletter
  • The importance of understanding how connected email and social media are…they have to be done together
  • What types of additional tools might be useful 

Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.

You'll have plenty of time to ask questions, share experiences and network with peers. You'll leave with real-world insights and knowledge that you can put to work immediately, to help your business succeed.

Find out what's happening in White Plainswith free, real-time updates from Patch.

The presentation is approximately an hour and a half long and includes plenty of time for questions.

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 You'll absolutely benefit from this powerful, relevant information.

Register now - don't miss this opportunity!

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