Paint The Mall Red this February at The Westchester

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In support of American Heart Month, Simon Property Group, Inc. (NYSE:SPG), the world’s leading retail real estate company, announced today that it was celebrating Paint the Mall Red at The Westchester and 165 properties throughout its portfolio during February. 

The Westchester will host a Paint the Mall Red event on Monday, February 18, from 11 a.m. to 2 p.m. in Center Court on Retail Level 1. Guests are invited to stop by the Paint the Mall Red table sponsored by White Plains Hospital in Center Court to learn how to keep their hearts beating strong, have a chance to win great prizes, including a red dress, compliments of Cache. 

Heart disease is the number one health threat to women in the United States. To support the fight against heart disease, shoppers again will be able to purchase the Simon From the Heart Giftcard at the Guest Services counter at The Westchester. For every Simon From the Heart Giftcard sold, Simon will pay $1 to the Foundation for the National Institutes of Health (FNIH) in support of The Heart Truth® Campaign, a national campaign for women about heart disease, which is sponsored by the National Heart, Lung, and Blood Institute. 

The Simon From the Heart Giftcard will have the same great features as the Simon® American Express Giftcard. Unlike some gift cards, Simon American Express Giftcards have no fees after purchase – no fees for activation, no fees for checking a balance, no fees for monthly servicing, no fees for card replacement, and the funds on the cards never expire. 

The Simon From the Heart Giftcard is available in denominations ranging from $20 to $500, with an upfront purchase price of $3.95 per card, and is replaceable for free if lost or stolen. 

“We’re thrilled to be able to participate in the Simon Paint the Mall Red celebration,” said Paula Kelliher, area director of mall marketing for The Westchester and The Galleria at White Plains. “We encourage local shoppers to purchase a From the Heart Giftcard during February and to come to the mall for our Paint the Mall Red event.” 

In addition, one lucky shopper from amongst all entrants nationally will win a unique prize package through Simon’s “What’s Not to Love?” sweepstakes, which runs during the month of February.  This enter-to-win prize package includes the choice of a designer dress worn in The Heart Truth Red Dress CollectionSM Fashion Show in New York City during Fashion Week.  The winner will select from a Badgley Mischka dress (size 4) worn by Jennie Garth in the 2009 Red Dress Collection or a Tadashi Shoji dress (size 12) worn by Raven Symone in the 2010 Red Dress Collection. 

The winner will also receive a three-day, two-night trip to Los Angeles to see Andrea Bocelli perform songs from his 1/29/13 release “Passione” at the Hollywood Bowl on June 8, 2013, along with a collection of 10 previously released Andrea Bocelli CDs and a $250 Simon From the Heart Giftcard. Air transportation, hotel and car service to the concert are included. 

Shoppers may enter to win in a number of different ways including: text Red 74666, on-mall entry forms turned into The Westchester’s Guest Services area, and other means of entry.  See official rules including all available means of entry at www.simon.com/whatsnottolove

Paint the Mall Red gives our properties the opportunity to promote healthy living and heart disease prevention among women, all in an environment they know and love – their local Simon mall,” said Lisa Bennett, assistant vice president at Simon Property Group.


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