Free Workshop: Sales Strategies

This workshop offered by SCORE Westchester will cover the
importance of establishing a Unique Competitive Edge as a first step in
developing a sales strategy. The basic elements for creating a sales approach
will be discussed including:

• Designing a
  customer profile


• Performing
  market research


• Determining a
  process for targeting the market, including the selection of media for
  lead generation (cold call, advertising, direct mail, e-mail, etc)

Following the discussion of the items above, an examination of
sales presentation techniques and identifying sales resistances will then be
considered.

Click here to register.