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THE GALLERIA AT WHITE PLAINS READIES FOR THE RING OF THE BACK-TO-SCHOOL BELL WITH "BACK AT IT" EVENT

School  is almost back
in session and to kick off the season, Simon Property Group, Inc. (NYSE:SPG),
the world’s leading retail real estate company, will host a series of “Back At
It” events geared towards ‘tweens and teens’ at approximately 55 malls across
the country.

Simon®’s Back At It activities will be greatly enhanced this
year by an exciting collaboration with Teen Vogue’s 2nd Annual
“Back-To-School Saturday” initiative.



The Galleria at White Plains will hold its Back At It
festivities on Saturday, September 14,
from 2 p.m. to 4 p.m. in
the food court, inviting students and their
families to get back into the rhythm of another school year.



“The beginning
of a new school year is an exciting time,” said Paula Kelliher, director of mall marketing
at The Galleria at White Plains, “and as always, we want The Galleria at White
Plains to be at the center of the celebration. This year,
we are especially excited to be teaming up with Teen Vogue, the authentic
source for young trendsetters interested in emerging fashion, beauty and pop
culture.”

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 The
Galleria at White Plains’ Back At It event will include various elements to
give students the social shopping experience they seek while helping families
prepare to get back to class. Millennials today typically shop with friends or
family and value life experiences more than only products alone.1
Featured Back At It event activities were created by keeping young shoppers’
preferences top-of-mind. Activities include an exciting fashion show featuring the
hottest looks from Claire’s and Vans, and a musical performance by recording
artist Jackson Harris who has gained popularity with his hit singles “Go
Crazy,” and “Come Back Down To Earth.”



  • Trend
    Guide:
    It’s no surprise that
    clothing tops back-to-school shopping lists.2 Back At It event
    attendees will receive a Teen Vogue and Simon Malls® Trend Guide,
    featuring fashion tips to achieve the trendiest looks of the season.
  • Simon
    Style Guide Quiz:
    Back At It event
    attendees will get to test their fashion IQ!
  • Fashion
    Events:
    Guests will be able to see
    “up close and personal” the latest fashion trends for the back-to-school
    season. Music and fun are on the menu for every Back At It event.
  • Mall-Wide
    Discount Offers and Samples:
    Savvy
    back-to-school shoppers are searching for ways to stay cost-conscious.3


“We are thrilled
to be working with Simon Malls to further expand and elevate our Back-to-School
Saturday
 initiative,” says Teen Vogue Vice President
and Publisher Jason Wagenheim. “Joining forces for this all-important shopping
season was an obvious choice. This time of year is incredibly significant for
the Teen Vogue audience, and together with Simon Malls, we will work to
drive our collective communities into stores to shop while building both
awareness and excitement for all of our participating brands.”

Find out what's happening in White Plainswith free, real-time updates from Patch.



In addition to offering on-mall events, Simon malls will
launch several digital-focused back-to-school elements that give students and
their families more tools to gear up for school and stay connected to The Galleria
at White Plains.



For more information about Simon malls’ Back at It
events, visit www.simon.com/galleriaatwhiteplains.
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