Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This session will teach you some of the critical elements in mastering email marketing communications.
In this Workshop, we will cover:
1. What is permission-based email marketing and list building
2. How to decide on the best format, content, and frequency of email marketing for your organization
3. Writing good subject lines and content - getting readers to take action
4. Building good contact lists and how to do that
5. Tracking results and what to do with this valuable information
6. How email marketing and social media work together to achieve your goals
This is an informal, educational session, so bring your questions!
This is an introductory-level workshop on email marketing.